American Express 100 for 100 Grant Program
American Express grants of $25,000 plus consulting for Black-owned, women-owned, and minority-owned small businesses.
About this program
American Express, in partnership with various community organizations, has run several iterations of grant programs supporting underrepresented founders, including the 100 for 100 program for Black-owned businesses and Backing Small initiative. Selected businesses receive cash grants (typically $25,000), six months of consulting and growth resources, and connection to the AmEx merchant network. The program has emphasized Black women-owned and underrepresented founder-led businesses.
Eligibility
U.S.-based small businesses owned by underrepresented entrepreneurs (Black, Hispanic, Asian, Native American, women, LGBTQ+, or veteran owners). Specific eligibility varies by cycle but typically requires at least 51% qualifying ownership.
Requirements
- Watch American Express small business channels for application openings
- Submit business profile, growth plan, and use-of-funds statement
- Document ownership