Atlanta Business Readiness Loan Fund (ABRLF)
A new Invest Atlanta pilot loan program designed to help Atlanta small businesses prepare for and benefit from major global events including FIFA World Cup 2026 and Super Bowl LXII. Provides $5,000-$15,000 low-interest loans for marketing, inventory, technology, and customer experience upgrades.
About this program
Pilot program with streamlined underwriting for faster approvals. Applications opened February 3, 2026. Eligible uses include POS upgrades, signage, online presence, multilingual support, staff training, and loyalty programs.
Eligibility
Small businesses operating within City of Atlanta limits, with focus on historically underserved communities. Requires 5% matching contribution. Preference given to legacy businesses and those positioned to capitalize on large-scale events.